Dynamic messaging solution for the gaming industry

Relevant, real-time messages help your game stay top-of-mind and make your game stickier. OneSignal provides unparalleled scale and reliability in delivering notifications without delay or interruption. You can bring players back to your game and boost engagement by sending game updates, reminding players when events begin, encouraging competition, celebrating achievements, offering tips for success, and much more. Build a stronger gaming community by notifying players of mentions, follows, and other player interactions.

Receiving notifications improves user retention by 15 to 20 percent. Automate customized messaging workflows with Journeys to reconnect with dormant players and give them a reason to come back to your game. Generate excitement by announcing game updates and improvements, publicizing exciting new levels or content, and sending free items or other bonuses. Investing in retention also helps improve your customer acquisition ROI and can decrease your acquisition spend.

From our State of Customer Engagement report, notifications retargeted at users who did not open the initial notification more than doubled their CTR (+111%).

Personalizing your messaging can help encourage competition within your gaming community. For instance, you can notify players about how they rank in leaderboards or refer to specific game achievements, such as the level they just unlocked or the prize they just won. Align notifications with your native game experience by using rich media including images, gifs, sounds, and videos to make your messages more fun and engaging. Improve open rates with flexible delivery options such as Intelligent Delivery, which increases open rates by 23 percent. Gather data-driven insights by A/B testing different elements to optimize your messaging for higher engagement.

Analytics are important to understand how your messaging strategy impacts your bottom line. Set up Outcome tracking to monitor all the user behaviors and events you care about, without paying more for a third-party provider. You can also analyze Outcomes using multiple attribution methods, so you know what actions occurred as a direct or indirect result of your messaging campaigns. Calculate metrics with Confirmed Delivery data, which reports successful delivery to the end user, so you can gain a more accurate understanding of player engagement.