A messaging and push notification solution that drives revenue for eCommerce

Each visitor is a potential buyer, and each buyer is an invaluable customer. Give your prospects every opportunity to opt-in to become loyal followers of your brand. Every customer has their own communications preferences, so let them choose how they want to hear from you, whether by subscribing to emails, push notifications, or SMS. The larger your customer list, the more effective your promotions, lead to increasing ROI of your user acquisition costs and higher lifetime value of your customer list.

Abandoned cart notifications are key drivers of sales and can increase revenue up to 15 percent. Make the path to purchase as easy as possible by automating abandoned cart messages to convert lost revenue and drive sales. Stay top-of-mind even after shoppers have left your site and remind them of products they’re interested in. Pair the reminder with an exclusive offer to increase the likelihood of purchase. Send price drop notifications when prices change to encourage subscribers to take advantage of the new savings. You can also trigger back-in-stock alerts to let customers know when products they’re interested in are available for purchase again.

Notifications can help convert over 60 percent of your subscribers into returning customers. Provide a better post-shopping experience by following up with customers after they make a purchase and recommending complementary items. For example, if a shopper purchased a shirt, recommend pants or accessories that are commonly bought together. If you’re selling a product that will need to be replaced, such as beauty or skincare, proactively reach out to your customers when it’s time to replenish. You can automate messages to celebrate birthdays and account anniversaries with special offers.

Timely order confirmations and delivery updates help provide a seamless customer experience and inspire confidence in your brand. Automate messaging workflows and alerts with Journeys, so customers are aware when their accounts have expiring rewards or subscription changes. Use our powerful API to send transactional messages via push, email, or SMS so that customers are kept up-to-date with their account activity. Keeping your customers up to date will improve the customer experience and reduce costs for retailers, including decreasing product returns and other customer service-related costs.

Personalize your messaging by referring to items a shopper favorited or added to their cart. Use rich media to make your messages visually engaging, including using images, gifs, sounds, and videos when relevant. Improve open rates with flexible delivery options, such as Intelligent Delivery, which automatically optimizes message send time based on past user activity. Gather data-driven insights by A/B testing different message elements to optimize your messaging strategy to meet your goals.

Analytics are important to understand how your messaging strategy impacts your bottom line. Set up Outcome tracking to monitor all the user behaviors and events you care about, without paying more for a third-party provider. You can also analyze Outcomes using multiple attribution methods, so you know what actions occurred as a direct or indirect result of your messaging campaigns. Calculate metrics with Confirmed Delivery data, which reports successful delivery to the end user, so you can gain a more accurate understanding of user engagement.